What are Doorway Pages

Posted on May 11, 2012 by Shashank

Penguin has been quite vicious in decimating websites, which have been caught in its web. While the effectiveness of Penguin’s web is being hotly debated, as many webmaster claim that their fully White hat website, which was adhering to Google Webmaster guidelines have been slaughtered, while others with black hat technique rank higher.

However in mid of all the brouhaha there are a few black hat techniques that have definitely been caught and punished. Doorway pages are one such technique, which has in news after the Penguin update. So let’s take a simple look at what exactly are Doorway pages.

Doorway pages basically refer to an underhand technique used by some websites to get more customers to their site. These are classified as ‘Black Hat SEO technique’; and are shunned upon by all search engines alike. Using Doorway pages can lead to the website getting penalised or at worst being banned by the Search engine.

All scaring done what exactly are Doorway pages?? Well

Doorway pages

As the name suggests these pages are meant to act as Doorways leading you the 1 main website. It is due to their this property of acting as Doorways, that these pages are sometimes also referred to as ‘Gateways’, or ‘Gateway pages’

How are these created?

  • Many different pages are created, and each of them has poorly written content. Now the purposes of this page is not to provide any real information, it is merely to lure customer on the pretext of providing the information customer is seeking and finally send them to the main website. Hence the poor content quality.
  • Many such pages are created. Then each page is optimized for a specific keyword/ keyphrase. This can be done using combination of On-page and Off-page SEO techniques. For On-page writing content keyword optimized content, and for then enhancing them using off-page link building techniques.
  • Now these pages are in place and began to rank high for their targeted keyword/keyphrase.
  • As the user searches for the particular keyword, he comes across this page, and from here he/she is funnelled off to the main website.

doorway-pages-web-seo-services

Why is it bad?

  • Such pages contain no real information and provide poor quality content to users thus frustrating them with lack of usability
  • These pages are misleading to the user browsing through them and are created with the intention of deceiving the search engine and user alike, by providing highly optimized content to search engine on the page ranked and then leading user to other website.
  • Such page violate Google Webmaster guidelines

Penalty

  • Google can deindex/ sandbox the website
  • Google devalues the pagerank of the website

More information:

I am clean now:

In case your website has been caught and punished by Google for doing something that violates its Webmasters guidelines, then:

  • Review the website, its on-page and off-page SEO techniques
  • Detoxify
  • Rinse and repeat
  • Be sure you are clean
  • Then write back to Google saying so, and submit your site for reconsideration.

There are other theories that state that, Google might detect domain that’s transferred and used for different purposes very frequently, as Doorway pages. Also another instance of Google falsely identifying a website as Doorway pages can be if the content is changed too frequently. However both these theories are at present assumption, and nothing has come across to confirm them.

So now that you have a better idea of what are doorway pages, be sure to check if your Website is a victim of such pages, and get them set right. In case you require expert advice,  on tackling the penguin update you can drop us a line anytime.

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Things You Must know about Google Penguin Update

Posted on May 4, 2012 by Soring Shimray

Unlike Panda which is designed to target pages that are of low quality or duplicate content, Penguin is designed to target “spam” or “keyword stuffing” or “over optimization”. The Penguin Update was launched on April 24. Its intention was to punish pages that have been spamming Google. Those sites can expect a big drop on Google’s search results ranking with this Penguin Update.

penguin update

So what if Penguin Update hit you or caught you for spamming incorrectly? Well, Google says this is an algorithmic change which is a penalty that is applied automatically; and Google has no plans to make manual exceptions. However, there is a new form that you can use to report errors, if you think you were caught by mistake. Or if you’re seeing spam that you think the Penguin Update should have caught, Google says to use this form and bypass options like reporting paid links and use the “Report webspam” button.

Well that’s not it about Panda Update, it penalize over-optimized sites too! But it does not meant to target the hard-to-pin down “over-optimization” but rather to outright spam. So be more aware of “spamming” than “over-optimization”.

Steps to be Taken to Recover from the Hit

As you know now that Penguin Update is targeting spam, you need to remove any spam you might have from your site. Correct anything that Google has flagged as spam with your site or whatever you can think of that might be spam-like. Also watch out for the inbound links, the sites that are linking to your site, could be dangerous sites or irrelevant sites. Below are some types of link issues that can harm your website:

  1. Paid text links using exact match anchor text: This is against Google’s guidelines, as Google would consider this a paid link that exists solely to manipulate PageRank, rather than to provide any value to visitors.
  2. Comment spam: Avoid trying to unnaturally rank for specific keywords, such as signatures in comments that contained exact match anchor text; and people who used a spammy user name (e.g., Best India SEO Company) as exact match text.
  3. Guest posts on questionable sites: Be aware of sites filled with low-quality articles where the focus was on the anchor text rather than the content.
  4. Article marketing sites: Less content and featuring links with exact match anchor text were another common factor among affected sites.
  5. Links from dangerous sites: inbound links from sites that have been flagged for malware, numerous pop-ups, or other spammy issues, web spammers or bad neighborhoods are a danger and is another factor that caused websites to lose their Google rankings.

Having said all these possible issues, fix them, eliminate any kind of keyword stuffing, spun content, cloaking, and other spammy tactics. So when you make the right changes to your site, and Google recrawls, indexes your site, it possibly will start ranking again in the next Penguin refresh.

I checked with Shashank for his comments / tips and here is what he had to say

Some more points regarding recovery from Penguin.

1. Do not have exact match anchor text, have variety of keywords per url.

2. Save your site from internal page duplication like homepage.com & homepage.com/index.html.

3. Do not Build link networks & do not build link wheel which shows you are trying to build links benefit to a website and gives indication to Google.

4. Do not run behind only do-follow back links; have no follow and do follow in your portfolio; you need to look organic.

5. Do not use any Ping services to ping your back links to Google like; pingomatic or pingfarm. let Google find your back links on it own.

6. Need to provide value in the site so the user shares the website stuff on social networks as social media is gaining high share in ranking algorithm.

7. Build quality content and engage audience on your website; true mantra for long term success.

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How to Get the Most Benefits From the Latest Panda Updates

Posted on April 25, 2012 by Soring Shimray

The Panda update is not only about how many websites lost their rankings and so forth. There are winners too which are benefited much from the update. Here are some steps to follow that will make you a winner.

  • Nothing beats “unique content” in SEO. Create great contents and make sites faster, which is good for both users and search engines.panda update
  • As according to the page layout algorithm, which reduces rankings for sites that don’t make much content available “above the fold”, make sure the mentioned point is noted.
  • Ensure that the right words are on the page, not just industry jargon that normal people will never type.
  • More content, include a spell checker to avoid spelling mistakes as much as possible, especially on the ‘write a review’ page.
  • Focus on creating high quality sites that create a good user experience.
  • Make sure Google’s existing quality guidelines are met.
  • Make individual pages more accessible and easier to find through effective optimization technique.
  • Aviod techniques that don’t benefit users, where the intent is to look for shortcuts or loopholes, keyword stuffing, link schemes, etc.
  • Start working on the high bounce rate pages; edit, delete, add. Note this, in just an overnight, the highest bounce rate section of the website can be made to become the lowest!
  • One of the most effective step is to start a mobile website. To get the best from it, create a full-featured mobile website. This of course brings the benefits of higher conversion rates, reduce the bounce rate and time on site for mobile visitors.
  • Remember, the goals are to increase the time on site, reduce the bounce rate and increase the pages per visit.
  • Lastly, but most importantly, make sure your site provides a great user experience and fulfill their information needs. And you may enjoy the results more than you expected.
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What is Internet Marketing

Posted on April 20, 2012 by Ridhi Chugh

Internet Marketing

As the term suggest it is Marketing on the Internet. Some of the attributes are similar to conventional marketing but many are not. But before we get to that, why do you do Internet Marketing or e-Marketing or iMarketing as it is referred to as at times?

Reason 1:

The answer lies in the fast adaptation of technology. The world is moving towards the virtual reality. People rely on the Internet for a large chunk of their requirements. Reviews are read online before buying a product, potential employees check out a company on social media before joining it, companies check out supplier website before finalizing orders, tickets are booked online, a multitude of online shopping portal, have boosted the online shopping experience. Almost everything is moving online, from gaming to shopping, you name it and it has presence on Internet.  So Internet is a bandwagon you have to join sooner or later, because the younger and more techno savvy generation is embracing Internet as a part of their daily lives. internet-usage-in-india

Reason 2:

The most important reason is, that you are not targeting the Suspects but the Prospects. How? you may ask. The answer lies in the fact that when a individual/company/supplier is using internet to search for the products/services you offer (s)he/ is actively looking out for what you sell. This individual is a sure shot potential customer; you know he’s interested in what you sell; now the trick is to get him to buy it from you. This is where you can save lot of resources, which you would have had to spend in traditional marketing, which focuses on targeting suspects.  So it is the win-win situation for the any venture both when it comes to saving money and connecting with the potential customers. Number-of-Google-queries

What does Internet Market Comprises of?

  1. Search Engine Marketing: Search Engine Marketing (SEM) which comprises of Search Engine Optimization (SEO) and Pay Per Click (PPC). SEM=SEO+PPC.  Though it is another matter that any marketing technique that is used on the Internet leads to SEO (especially for a long term marketing strategy). But let us just stick to the conventions.

For SEO you need to keep up with the constant changes and updates major search engines like Google, Bing and Yahoo keep rolling out. Staying abreast with them and adjusting your website strategy to stay on top of these changes is a constant part of SEO.

why-you-need-seoincreasing-use-of-search-engine

Source

For PPC you need to shell out money. But most importantly you need to decide the desired keywords that you would like to bid for either using Adword or any other Internet Ad Agency. And especially if you want some quick results than you must go for PPC.

2. Social Media Marketing: Sounds pretty easy on ears, but don’t be mislead, it’s a tricky area to tread on. how-dangerous-is-social-mediaWhy? because there are a lot of restrictions that Social Media sites (especially Facebook) puts on the Marketers. For the Social Media websites the business is their secondary target and the people who are the members and use it as a Networking tool are the primary targets. social-media-usage-by-countriesFor good and lasting results you need to be patient by building your followers and subscribers.Increasing-social-media-users-base

3. Affiliate Marketing: This technique is used in conjugation with a website/ blog/ brand having immense following/ visitors. A marketer looking to advertise/ promote his products will like to take advantage of this following/ visitor base. Marketer places his Ad on this website/ blog/ brand page and then  for every time when the customer would click on the link on your site the website/ blog/ brand owner is paid some predetermined charges.

how-affiliate-marketing-works

5. Inbound Marketing: Everybody likes freebies. And it is especially true for the World Wide Web. Inbound marketing offers on the concept of offering useful freebies, which act as a lure to your potential customers, so as to bait them and reel them in, to your website.

Inbound-marketing-cost

A example for this type of marketing is; there are many software’s that give the basic version for free but charge for the Pro version.

6. Email Marketing:  The most common grouse about Email Marketing is the wrong belief that this technique of marketing is long dead. Many reasons are cited for this misconception ranging from increasing use of social media to availability of more interactive medium for marketing. However all said and done this s technique is still very much alive and kicking. Over time it has refined, and require much more expertise and systematic management, but no it’s not dead, and continue to be amongst one of the most cost effective Internet marketing techniques.  

 Is-email-marketing-dead

Which-online-marketing-channel-is-used-more-frequently

 

7. Referral Marketing: It refers to any means that an Online Marketer can use to help him with word of mouth campaign on the Internet. Either you accidentally make a Viral Video and everybody posts the links to everybody (you see over and over again) or you ask people to refer your service or product and in return you give them some incentives. Like you let them shop for a certain amount for free if you are an online retailer for referring a product on your site to someone else.

Now that we have had a brief overview of Internet Marketing and its components, lets have a look at some facts and figures that will help enforce the importance of this medium.

marketing-channels-2011-2012Based on this survey you can see that the various Internet Marketing components, like Social Media marketing, Email Marketing, SEO etc have gained prominence in revenue allocation over the more traditional mediums like Display advertising, and Print advertising

internet-search-and-local-business

Aforementioned statistics clearly point out the growing importance of Internet, as more and more users are opting for this medium to gain information and make decision regarding their purchase choices.

So this is all for now. Hope we have piqued your curiosity for the various components of internet Marketing.

 

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Blogging Tips

Posted on April 11, 2012 by Ridhi Chugh

to-blog-or-not-to-blogBlogging is quite savvy, but extremely tiring and requires tremendous patience. Before you commence on the much traveled road of blogging, here are some little that you should pay attention to. These are common principle that are applicable to all blog’s irrespective of whatever maybe your target audience or blog theme.

what-is-the-primary-reason-why-you-blogView full report at Technocrati

1. Content: Is of course the crux of your blog. So make sure it’s perfect.

a) You need to take care that what you write is well researched and original. Where required quote your fellow bloggers if you have referenced their blog for your post.

b) Outright copying is not acceptable ethically and can hurt your reputation in long run.

c) Identify and develop your core area of expertise.

d) Ensure that your presentation is in line with your target audience. When writing for a younger audience you might want to follow more casual and fun language, whereas when writing for business target audience you will have to ensure formal language with proper usage of terminologies as required.

e) Have clarity of thought when writing. Your reader needs to be able to get in one reading what exactly you are trying to convey.

2. Define and understand your Target Audience:

a) What is the age/gender profile of your target audience? If you are writings’ for kids, you need to have lots of engaging colors and pictures on your blog. If your audience is male dominated your blog should reflect bold colors and similar theme; and your writing should stay clear of the more feminine words.

b) What is the occupation profile on your Target audience? If you are focusing on homemakers then you might want to adjust your post timings and RSS feed schedule to be at late afternoon or early evening. While if you are looking at office goers you might want to post on weekends and talk a bit about how life at workplace goes.

The more you understand you target audience the better your blog will reflect their thinking and ideologies and this will result in more and more of your target audience flocking to your blog.

3. Rome was not built in a Day:Patience is a virtue and it has been rightly said for bloggers. It takes time effort and dedication to build your reader base and to get your first and subsequent reader interactions. You blog needs to have a strong central theme and you need to have a strict posting schedule that your follow rigorously, that’s the key to any successful blog.

regular blogging4. Some Blog SEO basics: It’s the age of selling, you might have e the best blog in town, but heck if people don’t know that your blog exists, how will they ever visit it?? So what does it take to get known and noticed? It takes application of few basic SEO techniques. These will ensure that your blog gets some visibility and generates few followers.

a) If you are an individual blogger it is better that you either get a basic SEO course for yourself (especially if you want to make some money or maybe you are frustrated that nobody is visiting you).

b) If you don’t want to spend money on it than there are many sites that tell you about SEO and what can one do with it. But you would of course need to apply your own discretion and it could turn out to be tiring. Tiring, because you are not a professional SEO so you do not require most of what is on the kept on the Internet platter.

c)      If you are a Company than it is better to ask a SEO firm to help you with optimizing your blog. Do not underestimate the power of blog. It’s a powerful tool to build customer engagement.

5. Interact: Your followers take out time to read your post and offer their opinion/suggestion, ask question or maybe just to appreciate your post. Make sure you are responding to each of their comments. Your audience deserves to be appreciated too for taking out time to comment on your piece of work. So never forget to thank them for their comments/ suggestions.

Keep a lookout for more Blogging tips. Meanwhile you can have a look at our Blogger Basic presentation, to do some basic SEO of your blog. Happy Blogging!!

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What is Social Media?

Posted on March 26, 2012 by Ridhi Chugh

Web-seo-services-social-mediaTo understand this first one needs to understand that Media is a platform where one voices his or her opinions. The traditional Media is basically extremely restrictive. You need to be part of a Media organization to voice yourself. But the Social Media is different because you need no degrees or associations to voice your opinion. And apart from this you get to interact with people. You talk back and get feedback first hand. Basically the New Media or the Social Media is actually much quicker and interactive.

What is Social Networking?

social-media-marketing Literally it just means talking to people. Hanging out with those whom you associate yourself with. But this term is exclusively used for the growing Internet communities. This is because you find millions of people on the net. And more the people greater is the possibility of finding like-minded people.

So if the Social Media is the platform then it is Social Networking that you are engaging in.

What constitutes the Social Media?

Broadly speaking the Internet is actually one big platform where you interact with others. But narrowing down you have websites that help you form networks.  Example Twitter, Facebook, Google+  etc. You got forums where you can log in and exclusively talk about the topics which you are interested in. Then you have the Blogs which you can use to share what you believe in and have other people commenting on it.

Wherever a two way communication is possible that is a part of the bigger Social Media network.

Who uses the Social Media?

Social Media is for everyone. Be it a student, a housewife, a corporate hotshot or  some big organization. The point is that you are meeting people. And people make use of different platforms depending upon their needs and requirements. So a Car lover will most probably have account on FB and will also be regular on a forum. And he might also have a blog where he writes about Cars.

So for a company which interested in selling Cars will also have a page on FB that the Car Lover can like. Or they could also have a blog which the he can follow.

Social networking definitely dominates our time on the Internet. But how much time do we exactly spend on the Internet?

As matter of fact according to the reports on Brian Solis the time spent on Social Networking sites has increased by 82%. According to Nielson 22.7% of the time spend on web is devoted to either Facebook or Twitter worldwide.  The Facebook itself boasts of 25 million Indians. And 95% of the Indians online engage in Social Networking.

For more info you can check out the following SlideShare: The Networked Youth.

The Customer Equation

- From the Marketer’s POV

The Social Media is the best platform for a business and its customer to come together. In this fast and super competitive world where all the companies want to stay on the top and to do that they need to know what is their customer’s demand. A business, whether big or small has a lot to gain from the Social Media.

So how can you actually benefit from the use of Social Media?

  1. Increased awareness of the organization
  2. Increased traffic to website
  3. Greater favorable perceptions of the brand
  4. Able to monitor conversations about the organization
  5. Able to develop targeted marketing activities
  6. Better understanding of customers perceptions of their brand
  7. Improved insights about their target markets
  8. Identification of positive and negative comments
  9. Increase in new business
  10. Identification of new product or service opportunities
  11. Ability to measure the frequency of the discussion about the brand
  12. Early warning of potential product or service issues

The main point is that you do not need to be a big organization or some kind of MNC. If you know how to market yourself and how to go for your client then just take the social plunge.

- Customer’s POV

What has Social Media achieved for the customers? The response is of course positive. Since many businesses –big and small have benefited. So basically yes the Customers too feel that they now have more access to products and services. A customer also feels that he is on the higher pedestal because the Internet has actually opened for him a plethora of choices.

But this is when you compare the traditional market with the new and emerging one. The trouble that companies will fail in the near future is ‘Now from here to where?’ Many companies have actually started thinking on how they want to better their customers’ online experience. But India will have to wait for the Online Marketing scene to completely arrive, than the customers to mature, and then for them to demand.

What is the Cost of ignoring Social Media?

Ignoring the Social Media is a huge mistake. Look what the Social Media is doing for you is ‘word of mouth’ publicity and we all know how effective and beneficial it is. So if you are not using the Social Media along with your traditional marketing methods then you are working yourself too hard and receiving poor results. But if you take out some of your time and allocate minimum amount of your marketing funds for Marketing through Social Media you stand to gain much more. And especially in a country like India which where people are opening to the capabilities of Online Networking the early birds will make the most of it.

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What is Inbound Marketing?

Posted on March 16, 2012 by Ridhi Chugh

Inbound Marketing is the new buzzword in the Online Marketing scene. People all over the world are going gaga over it as to how it is revolutionizing marketing worldwide.

inbound-marketing-web-seo-services

So what is it?

Inbound Marketing is basically a strategy which employs the use of SEO, blogs and social media websites to build long term relationships with the client.

How do you go about it?

  1. You got to choose field or a product: Look either you market yourself, your knowledge or a physical product.  Celebrities market themselves,experts market their knowledge, and companies market products and services.
  2. Get yourself a blog: It sounds easy but it is not. Blogs are different from your regular social media websites such as Facebook and Twitter. You followers won’t increase with the same speed as the ones on FB or Twitter. Besides blogs are difficult to update regularly and you need to post informative stuff on your blog. Nor can you have a huge gap between your posts.
  3. Optimize the content of the blog: This of course requires knowledge about SEO.  In short SEO is how you post something what you post.
  4. Social Media Websites: Now that you are done with the above and have a respectable Google ranking. Now you advertise on FB and Twitter. Inform people of your presence and those who would be interested will get back to you.

What to take care of?

  1. To Market: Look you need to be very clear on what you are marketing. What Inbound marketing does is build a brand. If you are going to confuse your customers than you would be in a fix. Have a definite outline. What would people be more interesting in reading: the valuable information that you are willing to share, or the company, or yourself.
  2. Blogging: Most of us are regular people or we work for a certain company. Now if you are an expert or even if you are not one but you have decided on a particular field than you need to provide valuable information to the readers for free. I know it sound crazy. But what am I doing over here. I am telling you really cool stuff and it is all for free. You are getting to know about Inbound marketing and all for free. And maybe you would like this post enough to become a regular reader of your blog. Now I think you got the point here.                                                                                               So the point is regular posting, providing some extremely cool and valuable stuff and all for free. Once people like your post they will come back to you. But the public memory is really short. If you forget to post regularly they will forget you too.
  3. Optimization: You need to make sure that every word you write is read by the Search Engine spider. You need to take care that you trackbacks are working cool. And you got the right keywords. The Site Navigation system or the Internal Linking is visible to the Spider. The point is you need to do this well. This the only way you will be able to reach higher readership.
  4.  Social Media: Look, it is not just about blogging. You can also make use of videos and podcasts. To understand this better you need to read my article on Viral Marketing and its benefits. Creating Viral Content along with regular blogging is one of the key features of Inbound Marketing. And you use the Social Media to help your stuff go viral, and also you can post links of some selected posts on FB or Twitter. The point is more people who might not be comfortable with reading blogs can be targeted.

What are the Benefits?

inbound-marketing-web-seo-servicesThe coolest thing about Inbound Marketing is that you are targeting those people who are already interested in your product. People will read your blog if they find you informative and unique. They will like your page on FB if they are already interested in your service. Likewise they will only follow you on Twitter if they know what are giving them. It is actually not you going upto people but people coming to you.

Why does this thing work?

It works because people want to make informed decisions in their lives. But to make these informed decisions they need the required information in the first place. You are supplying that information to them. And that is why you are important to them. But what is required out of you is to be regular so that they keep coming back to you.

How do you earn if you haven’t got a physical product?

Look your efforts won’t to waste if you manage to get large number of people to follow you. There are other marketers who do not have such a great number and would like you to promote their product for them. And for this they would pay you. This is known as Affiliate Marketing. And then you get those PPC ads. Look if Google knows that your page is one of the top ranked, then you are going to get ads which are really expensive. And whenever anyone clicks on them you get paid.

To conclude

Inbound marketing is about directly targeting your consumer. According to the basics of Marketing it is very important that you are targeting the people who are really interested in your product. Inbound Marketing apart from assuring this also gives away valuable services for free. The aim of such an engagement is to build trust for long term relationships with the clients or the readers.

So what are you waiting for! Plan your Marketing strategy now and get to work.

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Is Google putting more weight on brands in rankings?

Posted on February 27, 2012 by Shashank

Does Google gives more weight to brands; This Video shows that Google focus more on Trust & Authority of sites so start working on your website Trust & Authority.

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How to Improve Your Brands Digital Presence through Collaborative Search and Social Efforts: Part 3

Posted on February 18, 2012 by Ridhi Chugh

In part one we went through the basic, in part two we saw how to get Facebook and Twitter working for you. In this concluding part we will see how to get the latest Social Tool Google Plus working for you. Also let’s have a look at how to get the oldest Social Tool, Blogs to work for your digital presence.

________________________________________________________________________________

Now we come to Google Plus which is basically the hot topic of today (and will remain for some time to come).

Google-plus-web-seo-services

It is one of the best examples of SEO and Social Media Integration. Google is directly lifting content from its Google Plus World.

  1. The first thing that you do here is to claim your brand. It will automatically rank higher than anything not part of Google Plus and give you whole lot of leverage not only on your SEO ranking but also returns.Of course you also need to figure out a strategy for your brand (which is not just valid to Google Plus but also other Social Media Channels). Because if you go on posting stuff on internet it might not go well with your customers or your image.
  2. Now what is actually happening in the Google Kingdom is that they are giving out spaces for more images and videosand especially those which are being shared by people in the Google Plus circles. Which means the more you share the greater is your Search Engine Ranking.
  3. Now the cool thing that you can do in Google Plus is to link externally. Google does not follow a no trackback policy when it comes to external ranking (though it is not true for internal). This is means direct value for your site (increase in the SEO ranking).
  4. So most importantly you need to try to get people involved as frequently as you can so that you rank higher and higher in the SEO ranking. And most importantly share videos and images.

Next is the Blog.

blog-web-seo-services

  1. Now if you are a marketer and you own a particular brand than you need to be on the lookout of those blogs and sites that are already talking about your industry or your product.You need to offer them information so that they can spread the word amongst their circle of influence. But you also have to make sure that when people click on your site link you also have something of quality to talk about at your own end. The more hits that your site gets the better the SEO ranking of your site.
  2. The advantage of a blog is also that it can be used parallel to the above mentioned Social Media hotspots such as Facebook, Twiiter, Goggle Plus etc. How, you link the blog and post it on any of this and people can get back to your blog for more information. As a matter of fact Blogs have always been sources of richer content and help a lot in leveraging to SEO rankings of your website.

To close it off:

Your Brand’s digital presence is a critical component of the entire brand value. Digital presence is not only made from these big hotshots social media sites. With time many new social media sites are coming up, which focus on specific niche audience like ‘Pinterest’ for picture based sites, ‘LinkedIn’ for the professional networking, etc. It is important that you discover such social sites which focus on your niche audience and include them in your digital presence campaign.    Remember the crux of all your social media strategy is : Always be present where your audience is.

web-seo-services-social-media-takeawaysPart One

Part Two

 

 

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What is Domain Authority & Domain Trust

Posted on February 17, 2012 by Shashank

What is Domain Authority – Domain authority tells about how a website will perform in search engine rankings. It tells about the strength of your website in comparison to other sites. And last but not the least Domain Authority tells you where your website stands in comparison to others . Domain authority is the combination of; links to root domain, moztrust, mozrank and total no of links to your website.

SEOmoz uses more than 150 Google ranking algorithms to define domain authority which finally results in; us getting a more or less accurate picture of how Google perceives our website.

How is Domain Authority Scored?

Domain authority is scored from 0 to 100 scale; higher the score the better it is.

Factors that go into calculating Domain authority –

  • Link Juice / Pagerank / Mozrank
  • Diversity of links to your website
  • Link generate ratio with timeline plus no of pages in a website
  • Distribution analysis – If you have 100 pages in your website you need to earn links for most of the pages & not only main 5-10 pages

Domain Authority vs. Page Authority

Domain authority measures the strength of the domain and Page authority tell you about the strength of each individual page.

To check the Domain and Page authority of websites, you can use the highly useful Mozbar tool. Download Mozbar from http://www.seomoz.org/seo-toolbar

How do I influence Domain Authority -

domain-authority

It’s difficult to influence the domain authority as its made up of many other factors like total links, moztrust, mozrank, page authority etc so in order to influence domain authority you will have to go backward and start working on all the parameters which comes influence domain authority.

What is Domain Trust

Domain Trust is influenced by the following factors :–

  • Who links to you – If you are being liked to by good websites with high Domain trust of their own you are going to reap the benefit too with higher Domain trust of your own. In case you have shoddy/untrustworthy sites linking to you, well then be prepared for having to bear the brunt of their dirty work, your domain trust will be affected negatively.
  • Who do you link to – Same rules as previous applies here too. If you link to high trust domains, well then you are more trustworthy. And if you are friends with the untrustworthy, and nefarious domains, then the bad neighborhood influence will encroach your domain too.
  • Registration information – Google is a registrar and it monitors all the “who is domain” information such as; who has registered the domain, how many domains, hosting & other related information to give domain trust.
  • User data signals – Google collects data through various mediums like web browser, analytic, webmaster & other third party relationships. All these data signals also play a important role in determining your domain trust.

Check out this video for more information on Domain authority & Domain Trust -

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