Importance of Social Media Optimization – SMO Services

Customer is the king!! Right. So now do you go to the king or does the king come to you. Obviously king never comes, so you have to reach out to the king yourself. Now is the million dollar question, how do you reach out to the king???Social Media

Answer to this question is Social Media Optimization. Your customer is out there socializing with his/her friends, chatting, surfing and doing the activities he/she enjoys. SMO is about reaching out to these customers where they are enjoying.

Today just owing a website is not enough; you have to be social to get to the top. No leader can be a leader without followers. SMO is about generating more and more followers for your website. Today Facebook, and Twitter are the latest technology, using these and many such other social media tools, can help your website, generate lot of traffic and reach out to innumerable potential customers. Customers are using these online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. Your presence in the right place at right time can do wonders for your business.

SMO is just like ‘word-of-mouth’. The more people talk about you the more famous you become. And SMO is about getting more and more people talking about you.

What will SMO give You:

1.      Your brand popularity will be boosted, more people know you, and that makes your company more famous. Brand popularity goes long way in generating sales

2.      Synergy is created between your SEO and marketing campaign. SMO helps you go a  step ahead of SEO and achieve immense value addition in your marketing campaigns

3.      Quality of the traffic driven to your site via SMO is much better than any other source. SMO is pull marketing, and it will ensure that your site is visited by more and more potential customers, who will be relevant to your business

4.      Pagerank of your website gets boosted. SMO helps you achieve better pagerank on search engine’s and also on the various social media sites like ‘delicious’ ‘stumbleupon’ etc. Thus providing you more visibility and ensuring more customers see you.

5.      SMO is comprehensive service and it aims to lift up the image and standing of your entire company to the next level in the online world.

SMO is about greeting your customer – saying hello and then inviting them into your world (website) to know you better.

If you are interested in knowing more about SMO or want SMO services kindly Contact Us

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Article Submission using Spinner Software

Should we use spinning software to spin articles after Google Panda Update?

Probably this is the question comes to everyone’s mind who wants to improve its backlinks; Being a SEO Expert I thought to dig into this topic and try to put light on this topic.

Starting from which Article Spinning Software to use; I have reviewed couple of spinning software’s naming Spinnerchief , The Best spinner and wordflood . These spinning tools require installation and there are spinning tools available online also where you can paste your content and spin it; eg. Freearticlespinnerdotcom

If you rarely need spinner then Freearticlespinnerdotcom can serve you needs which is best among online spinning tools however if you are heavy user I would recommend you to go for either The best spinner or Spinnerchief.

Between The best spinner and Spinnerchief; if you want to choose one; go for Spinnerchief if you are looking for a free good tool and if you don’t mind paying then the best spinner is waiting for you.

Functionality wise the best spinner has better re-writing capability and better synonyms where as spinnerchief has got more functionality.

Afraid using Article spinning tools after Google Panda Update?

Article directory websites traffic went down up to 12% when Panda update has come but does that mean we should stop spinning articles no it doesn’t mean that; it means that we should not have duplicate content on the website so all we need to do is to be a bit careful while spinning and make sure we don’t create large no of copies of one content and we make each article at least 80% unique.

Which is a better option; hiring a content writer or buying an Article Spinner?

It all depends how deep your pockets are. Hiring content writer is the best option as you will get unique & fresh content each time but if you are paying per article then it will be too costly. Whereas using an article spinner is a cheap option which can give you ample of articles quickly. In my suggestion I would go for a article writer when I am posting on our business website and I will prefer continue spinning articles to submission purpose. Bottom line is you need to generate tons of backlinks which is only possible with large number of articles and being a businessman you will make sure you spend less & earn more; so article spinning is a better option when building backlinks.

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Online Reputation Management Services

Ever faced negative comments about your product or service online? Congratulations if you haven’t, but be sure that as you grow bigger, there are bound to be some unhappy customers however thorough you maybe.Online-Reputation management services mumbai

What do you do when faced with such negative comments online? Especially on complaints website.

Join the website/forum and reply to those comments… Seems like a good idea. Cheap and effective and you get to interact with the customer too… right!!!

Well sorry to burst your perfect bubble. But this strategy that you have decided to follow will certainly lead to disaster and doom..

How??

Well 1st when you reply to the negative comments you encourage more people to join the discussion and this will eventually lead to fresh comments being added continuously and Google loves fresh content, so you are indirectly promoting the page with negative remarks about you to the top of Google ranking.

2nd your comments will attract debate, and you can be assured that complaint site visitors are dissatisfied customers. So your comments will attract them to voice their dissent too. And before you know you will be having a full scale debate on how bad your service/product is. This you definitely want to avoid.

So now how do you tackle these negative comments about your organization? Well online reputation management is the thing for you. It’s ethical, it’s legal and yes it will do precisely what you want. Right ORM will ensure that the pages with negative comments about your organization go down in Google ranking. So that fewer customers view it and thus a more positive image is created about your business.

If You are suffering with the similar situation and looking for Online Reputation Management Services, then you are at the right place. Contact Us to know how can we help you in maintaining your Online Reputation.

If You are looking for ORM services Please contact us.

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Google Exact Match Domain Algorithm Update 2012 (EMD)

Google Targeting EMDs?

google-emd

In the past, most Internet experts and SEOs will tell you to get EMDs or exact match domains when you can. Basically, these are domains that use your exact primary keyword. It’s easy to see why this was the recommendation in the past. After all, Google checks the domain name with its algorithm to determine the authority of the site when it comes to the searched keyword.

Here Comes a “Minor Weather Report” from Matt Cutts

Cutts-Exact-Match-Tweet

Matt tweeted a “minor weather report” that might very well be a Category 5 hurricane for most Internet marketers and SEOs. In his tweet, he said that they’re implementing a minor change in algorithm that will reduce the incidences of low-quality EMDs from being on the first page of results. He also said that this will affect 0.6% of English-US queries. He then clarified that this is not related to the previous Panda and Penguin updates, as the Panda update targets low-quality content and the Penguin update targets web spam.

matt-cutts-exact-match-domain-tweet

 

“The Sky is Falling!”

The “Chicken Little Syndrome” quickly took over, with Internet marketers and SEOs declaring (once again) that “the sky is falling!” and that the end of SEO is in sight. It’s hard to blame them, really. There were countless of reports of EMDs getting hit with a 100+ penalty. Worse, some have reported that their EMDs went from being on the first page to outside of the top 1000.

Some Concrete Numbers

SEOmoz has some concrete numbers when it comes to the effect. According to their data of 1,000 SERPs, 41 EMDs that were on the first page of results were taken out of the first page. For example, www.bmicalculatormale dot com was previously number 4. Now, it’s not on the first page anymore. The penalties do seem random, with some sites falling just 16 spots, with some sites falling down 100+ spots. Unfortunately, SEOmoz has no data on whether the drop had something to do with the latest EMD update, although the timing is hard to ignore.

Some Possible Reasons for the Drop

Matt did say that they’ll be targeting low-quality EMDs. A lot of the sites affected have low-quality content, and having low-quality content is a clear indication that the site is a low-quality EMD. In addition, sites with around just 5 pages were affected as well, even if the articles are high in quality. This is probably Google’s way of targeting Internet marketers that set up EMDs, post a couple of articles, and move on to the next EMD.

In addition, excessive use of keywords is also another suspected reason. Of course, a low-quality link portfolio is always a good explanation for a drop in rankings.

Should You Still Go for EMDs?

Yes, of course! EMDs remain to be the top choice of Internet marketers and SEOs alike. However, you may want to rethink your strategy. For starters, make sure that you’ll place a lot of high-quality content. Regular updates is recommended for Google to know that your EMD is aiming to be an authority. Of course, make sure that you have high-quality links, and a good SEO company can help you with this.

Related Video -

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Free SEO Tutorial

SEO Tutoriial

Finally we are ready to launch our own SEO Guide which will help all the newbie in this field. This SEO Tutorial is designed keeping in mind all the issues fresher face in this field and I have also included good videos from google which will add to the reader’s knowledge.

Check out the link to read SEO Tutorial.

 

 

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Checklist for SEO

Here’s a SEO checklist you should follow for your blog/website to make sure you have not missed out any points. Because as it is said, ‘The Devil is in the Details’ :)

Checklist is organized area wise; as Keyword details, title details and so on…

On page Details

Keyword Details:

Use a good keyword suggestion tool ( Google Tool) to find relevant & high quality keywords for your website/ blog

Compare Keywords to know which offer maximum potential. You can use free Tools like Google Insights

List down the most suitable keywords you can compete for

Home page should be used to target most important keywords

Incorporate 1-2 Keywords per page

Find keyword synonyms, and inter-spread them with main Keyword

Keyword placement should be close the beginning of the page title

Keyword Density between 3% to 5%

Title Details:

Your keyword phrases/ keywords is placed in the title tag

Google only displays the first 66 or so characters (with spaces), hence the title must be less than 65 characters

Header Details:

Only one H1 Header per page

Most important Keywords placed in H1 tag

Use (H2-H6) for sub-headers

Incorporate other Keywords in sub-header H2-H6

Content Details:

Keywords are emphasized using Bold / Italic / Underline

Content well organized & easily readable , using bulleted lists, paragraphs

Related video/ audio/ slides/ images are used on relevant pages/ posts

Content is unique, fresh, helpful, constructive & relevant

Content size between 300-500 words

Content is well referenced

Website/blog is regularly updated with fresh content

Important keywords are placed close to title and also around hyperlinked text

All the content has been thoroughly proof-read for typos and content mistakes before making it live

Contact details of company (in case of website)/ blogger (in case of blog) have been clearly provided along with direction map if required

Image Details:

Images are used judiciously to create interest in content

Each image has caption

Images are optimized for faster loading

ALT tag has been used for all images

Alt Tags includes keyword and precise image description

Meta Details:

Use main keywords in meta tag

Meta tag not more than 100 characters

Do not input sundry details like company name in meta tag

Good meta description is in place, short and meaningful

Meta description tag is unique for every page

Navigation Details:

Navigation of Blog/Website is: Good, easy to do and well organized

Text based navigation is used

Preference given to CSS over JavaScript for navigation menu creation

Ensure navigation menu incorporates keywords

Site- Map Details:

Keywords are used in File name

Hyphen (-) is used to differentiate words in File Name

A valid robot.txt file is in place

HTML site map for crawler and user had been created

XML site map for Google crawler is in place

HTML & XML have been validated

Site map has been submitted to Google, Yahoo, Bing and Ask

Linkage Details:

In case of website, links to other pages are present on each page

Keyword used in Anchor text

In case of blog, related post are inter-linked

Deep linking done to related articles

Internal links are well integrated

Outbound link no more than 10 per page

Social Media Details:

Social Media sharing button is in place and covers all major social media like Facebook, Twitter, Google +1 etc

Bookmark button is in place

RSS feed has been created and set-up for blog/website

Add a feedback form and place a link to this form from all the pages.

Subscription form set-up and accessible from every page

Technical Details:

Use 301 redirection to redirect to chosen Domain

Keep a lookout for broken links and fix them ASAP

Page loading time is kept down to minimum

URL is keyword rich, subpage URL too contains keywords

Ensure coding is error free

Webpage free of any syntax error

Web page size below 150K

DO NOT DO Details:

No Flash is used, in case essential keep it down to minimum

No hidden text or hidden links

No copying same content on multiple page

No ‘Cloaking’ is done

No stuffing keywords in Tags/ Content

No spamming, content, or Tags

No copying content from other website

No dealing with banned or poison keywords / websites

Off page Details

Blog is in place, and maintained

Blog submitted to Blog Directories & RSS Feed Directories

Well informed and relevant comments posted in High PageRank Blogs

Comments linked back to own blog/ website

Website submitted to all major Search Engines

Local business profile created for business on Google, Yahoo & Bing

Local business profile, complete and up-to-date in all aspects

Relevant keywords used in Local business profile

Keep track of your competitors; check their XML & HTML map, meta tag and so on

This is a ongoing project. Please do add to the list whatever point we may have missed.

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Interesting & Informative…Must Watch…

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Keeping up with Google Updates- Penguin, Panda and more

There was a time when Google updates used to come out at infrequent intervals, and websites had more or less stable ranking in the Search Engine Rankings. Well that’s a thing of bygone era now. Today Google sprouts updates every few days. You have to just have a look at the Google Webmaster blog to know how dynamic Google Algorithm is. Here is the latest.

Penguin 2.0 Update: 22nd May 2013

Penguin_2.0_google_update

What is it?

Penguin 2.0 is a follow up on Penguin 1.0 released in May 2012. Penguin 1.0 was termed as Webspam update. It was designed to eliminate spammy link building. Penguin 2.0 takes this ahead and it has delved deeper into your link profile. Also keep in mind that Penguin 2.0 is not a manual penalty, it’s a entire algorithmic update, which makes it a tougher beast to take on.

Why am I hit?

While analysis is still on to better understand Penguin 2.0, if you have been hit by it, here a list of couple of probable causes that might have got you down:

Problem 1: Heavy usage of exact match anchor text, also referred to as ‘Money keywords’

Check it: Get your anchor text distribution figures. Compare this against industry average/ few of your competitor’s data. If you are overshooting the industry average on ‘money keywords’ you have your culprit.

Solution: Build quality links with more generic anchor text. Instead of using exact match keyword, use

  • Related words/ phrases from your industry
  • Brand name/ Business name
  • Website URL
  • Common words like ‘check this link’, ‘my website’

Problem 2: Poor quality Links

Check it : Download your website’s backlinks from as many tools as possible to get maximum number of links. Analyze these links for:

  • Topic of the website/ page – Stay far from porn, gambling, exclusive SEO only sites, Offensive content, slanderous content
  • Health of the website/page – Stay away from pages with malware, spyware and other infections
  • Indexation – Get rid of links from pages no longer indexed
  • Relevance of the website/page to your website/ niche
  • Quality of other outbound links on this website/page
  • Pagerank of the website/page

Solution: Make a list of the poor quality links, get working on them. Contact the webmasters of the sites linking to you, and request them to takedown the link. 5-10% of such request will be honored. Upload the remaining links to Google disavow tool and wait for them to respond. Make sure when uploading the disavow request ,that you are disavowing the entire domain, this will get your request processed faster. Meanwhile get on with building relevant high quality links from websites that inspire trust and confidence.

Problem 3: Clean homepage, fudged up inner pages

Check it: Check the anchor text and inbounds links for the inner pages of your website. Many website had a clean homepage but messy inner pages. While the Penguin 1.0 focused more on homepage, Penguin 2.0 has moved in deeper and the link profile of your website’s inner pages is equally important.

Solution: Clean up the mess. If the inbound link quality is low/ spammy refer to solution for problem 2 For anchor text problem with inbound links refer to solution for problem 1

Bottomline:

Penguin 2.0 is a algorithmic update, this means that Google algorithm has rearranged your website automatically on the SERP’s depending on how your website scored on the Penguin 2.0 algo changes. If it were a manual penalty, you could have done the clean up act, and then a manual review would have satisfied Google and got you back on track. However for a algo update line Penguin 2.0, only clean up of the problem area will not help you recover. You need to:

  • Get on with building a healthy link profile.
  • Whatever is the problem are, clean it up and then take action to strengthen the problem area, by building the right type of links.
  • Build & strengthen your social signals. These will get your website genuine natural links
  • Build quality content, which will attract comments and sharing by others in your niche

 

Older Updates 2012:

Of the bunch of updates and changes Google has rolled out this year, we have picked up a few, which were specifically rolled out by Google to tackle certain black hat SEO techniques that were being used indiscriminately.

So let’s have a look at what these black hat techniques are, and the updates rolled out to target them.

Google Update Black Hat Technique
 Penguin Update
google-penguin-update-cloaking
Cloaking– Refers to the practice of serving different content to user and Search engine, with the intent to deceive the Search engine Example:1. Serving a page of HTML text to search engines, while showing a page of images or Flash to users.2. Serving different content to search engines than to users.3. Using JavaScript but not providing its textual content
Penguin Update
google-penguin-update-doorway-pages
Doorway Pages Indicates serving low quality content for different keywords to users with the intent of finally leading the users to 1 main website. Example:1. Doorway Page 1 – Keyword – Homemade bread in Texas2. Doorway Page 2 – Keyword – Homemade bread in California3.Doorway Page 3 – Keyword – Homemade bread in Kentucky

All the 3 pages will have nearly same content, written in poor format. And all the pages will have a link pointing towards 1 main website.

 Penguin Update
google-penguin-update-keyword-stuffing
Keyword Stuffing– Using the keywords indiscriminately, with the intent to increase its density and manipulate the page rank of the website.Example: Bread Recipes website targeting keyword – Homemade bread ContentHomemade bread are the freshest bread. Using homemade bread allows for better health. Homemade bread can be prepared easily at home using ingredients available at home. Basic baking skills go long way in making the perfect homemade bread.
 Penguin Update
google-penguin-update-paid-links
Link Farming– Paid/Reciprocal links created with the intention to manipulate Page Rank Example:

  • Links to web spammers or bad neighborhoods on the web
  • Excessive reciprocal links or excessive link exchanging (“Link to me and I’ll link to you.”)
  • Buying or selling links that pass Page Rank. Joining a private blog network to create one-way paid links.
 Panda Update
google-panda-update
Poor Content Quality: Content that did not fit in with the Google content guidelines. Example:

  • Duplicate content across the website
  • Spun content
  • Copied content, lifted from some other website/blog
  • Poor grammar/ misspellings
  • Shallow content
  • Old and long forgotten content, that has not been updated in a while
 Page Layout Update
Search-engine-page-layout
Stuffing advertisements above the fold– In this context fold refers to the normal browser window size. While this technique is not strictly a black hat one, it does detract from the user experience. Hence Google brought out this update to improve user experience.

  • When you reach a website and if even after maximizing the browser, you are unable to see any text/ content, and need to scroll down to see same, because the entire screen space is taken by advertisements.
  • This is referred to as stuffing ads above the fold. This causes negative user experience and is done to push the ads and boost sales.
Some other Black Hat techniques, which are used commonly, but have no specific Google update associated with them in recent times.
 Hidden Text/ Link –  Using such text or links to build links or stuff keywords results in poor user experience, and is considered bad by Google.Examples:

  • Using white text on a white background
  • Including text behind an image
  • Using CSS to hide text
  • Setting the font size to 0, so that th user cannot read the text, but Search engine can. Causing page to rank higher for that text/ term.
Meta Keyword Stuffing – Using Keyword in the right manner is crucial. Exploiting Meta descriptions and meta data by indiscriminately using keywords in them to gain higher ranking is considered violation of Google guidelines. Example: A bread recipe site’s meta data

  • Meta Keyword Tag ( Identifies the keywords associated with the page): Fresh bread, best bread recipe, best bread, softest bread recipe, freshest bread recipe, homemade bread recipe, gluten free bread recipe, monkey bread recipe, baking bread recipe, banana bread recipe…….
  • Meta Description Tag (Provides a short description about the page): Best banana bread recipe along with softest monkey bread and best baking bread recipe. Homemade bread recipe to make freshest breads
Sneaky JavaScript Redirects – Use of JavaScript with the intent to deceive search engines by showing a page to SE and taking the user to another page via the redirect.Example:

  • Placing different text in JavaScript than in a noscript tag to displays different content for users (who see the JavaScript-based text) than for search engines (which see the noscript-based text).
  • Embed a link in JavaScript that redirects the user to a different page with the intent to show the user a different page than the search engine sees.

 

We will continue this series with a few more crucial updates that you need to keep in touch with. And since Matt Cutts had mentioned that Google expects to roll out approx 500 updates this year. So there lots more in store for all of us to explore as Google keeps up with its changes, updates and tweaking.

Related:

How to get most out of Panda Update

Things to know about Penguin Update

Page Layout Algorithm and Penalties

Cloaking – Black Hat Technique

Doorway Pages – Understanding them

We will continue this series with a few more crucial updates that you need to keep in touch with. And since Matt Cutts had mentioned that Google expects to roll out approx 500 updates this year. So there lots more in store for all of us to explore as Google keeps up with its changes, updates and tweaking.

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What are Doorway Pages

Penguin has been quite vicious in decimating websites, which have been caught in its web. While the effectiveness of Penguin’s web is being hotly debated, as many webmaster claim that their fully White hat website, which was adhering to Google Webmaster guidelines have been slaughtered, while others with black hat technique rank higher.

However in mid of all the brouhaha there are a few black hat techniques that have definitely been caught and punished. Doorway pages are one such technique, which has in news after the Penguin update. So let’s take a simple look at what exactly are Doorway pages.

Doorway pages basically refer to an underhand technique used by some websites to get more customers to their site. These are classified as ‘Black Hat SEO technique’; and are shunned upon by all search engines alike. Using Doorway pages can lead to the website getting penalised or at worst being banned by the Search engine.

All scaring done what exactly are Doorway pages?? Well

Doorway pages

As the name suggests these pages are meant to act as Doorways leading you the 1 main website. It is due to their this property of acting as Doorways, that these pages are sometimes also referred to as ‘Gateways’, or ‘Gateway pages’

How are these created?

  • Many different pages are created, and each of them has poorly written content. Now the purposes of this page is not to provide any real information, it is merely to lure customer on the pretext of providing the information customer is seeking and finally send them to the main website. Hence the poor content quality.
  • Many such pages are created. Then each page is optimized for a specific keyword/ keyphrase. This can be done using combination of On-page and Off-page SEO techniques. For On-page writing content keyword optimized content, and for then enhancing them using off-page link building techniques.
  • Now these pages are in place and began to rank high for their targeted keyword/keyphrase.
  • As the user searches for the particular keyword, he comes across this page, and from here he/she is funnelled off to the main website.

doorway-pages-web-seo-services

Why is it bad?

  • Such pages contain no real information and provide poor quality content to users thus frustrating them with lack of usability
  • These pages are misleading to the user browsing through them and are created with the intention of deceiving the search engine and user alike, by providing highly optimized content to search engine on the page ranked and then leading user to other website.
  • Such page violate Google Webmaster guidelines

Penalty

  • Google can deindex/ sandbox the website
  • Google devalues the pagerank of the website

More information:

I am clean now:

In case your website has been caught and punished by Google for doing something that violates its Webmasters guidelines, then:

There are other theories that state that, Google might detect domain that’s transferred and used for different purposes very frequently, as Doorway pages. Also another instance of Google falsely identifying a website as Doorway pages can be if the content is changed too frequently. However both these theories are at present assumption, and nothing has come across to confirm them.

So now that you have a better idea of what are doorway pages, be sure to check if your Website is a victim of such pages, and get them set right. In case you require expert advice,  on tackling the penguin update you can drop us a line anytime.

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Things You Must know about Google Penguin Update

Unlike Panda which is designed to target pages that are of low quality or duplicate content, Penguin is designed to target “spam” or “keyword stuffing” or “over optimization”. The Penguin Update was launched on April 24. Its intention was to punish pages that have been spamming Google. Those sites can expect a big drop on Google’s search results ranking with this Penguin Update.

penguin update

So what if Penguin Update hit you or caught you for spamming incorrectly? Well, Google says this is an algorithmic change which is a penalty that is applied automatically; and Google has no plans to make manual exceptions. However, there is a new form that you can use to report errors, if you think you were caught by mistake. Or if you’re seeing spam that you think the Penguin Update should have caught, Google says to use this form and bypass options like reporting paid links and use the “Report webspam” button.

Well that’s not it about Panda Update, it penalize over-optimized sites too! But it does not meant to target the hard-to-pin down “over-optimization” but rather to outright spam. So be more aware of “spamming” than “over-optimization”.

Steps to be Taken to Recover from the Hit

As you know now that Penguin Update is targeting spam, you need to remove any spam you might have from your site. Correct anything that Google has flagged as spam with your site or whatever you can think of that might be spam-like. Also watch out for the inbound links, the sites that are linking to your site, could be dangerous sites or irrelevant sites. Below are some types of link issues that can harm your website:

  1. Paid text links using exact match anchor text: This is against Google’s guidelines, as Google would consider this a paid link that exists solely to manipulate PageRank, rather than to provide any value to visitors.
  2. Comment spam: Avoid trying to unnaturally rank for specific keywords, such as signatures in comments that contained exact match anchor text; and people who used a spammy user name (e.g., Best India SEO Company) as exact match text.
  3. Guest posts on questionable sites: Be aware of sites filled with low-quality articles where the focus was on the anchor text rather than the content.
  4. Article marketing sites: Less content and featuring links with exact match anchor text were another common factor among affected sites.
  5. Links from dangerous sites: inbound links from sites that have been flagged for malware, numerous pop-ups, or other spammy issues, web spammers or bad neighborhoods are a danger and is another factor that caused websites to lose their Google rankings.

Having said all these possible issues, fix them, eliminate any kind of keyword stuffing, spun content, cloaking, and other spammy tactics. So when you make the right changes to your site, and Google recrawls, indexes your site, it possibly will start ranking again in the next Penguin refresh.

I checked with Shashank for his comments / tips and here is what he had to say

Some more points regarding recovery from Penguin.

1. Do not have exact match anchor text, have variety of keywords per url.

2. Save your site from internal page duplication like homepage.com & homepage.com/index.html.

3. Do not Build link networks & do not build link wheel which shows you are trying to build links benefit to a website and gives indication to Google.

4. Do not run behind only do-follow back links; have no follow and do follow in your portfolio; you need to look organic.

5. Do not use any Ping services to ping your back links to Google like; pingomatic or pingfarm. let Google find your back links on it own.

6. Need to provide value in the site so the user shares the website stuff on social networks as social media is gaining high share in ranking algorithm.

7. Build quality content and engage audience on your website; true mantra for long term success.

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