SEO Tips for 2013

SEO Tips

Over last few years Google has changed its algorithms tremendously. Every change has made Webmasters groans, and most changes have brought on a deluge of complaints from webmasters and SEO’ers across the world. New Year new tricks. So let’s check out what are the SEO tips and tricks for 2013.


Your link building efforts need to be as diversified as possible. There was a time when ‘Social Bookmarking’ and ‘Directory’ link used to be enough to get ranked on Google. Today you need more. Ensure your inbound links are spread over different variety like these:

  • Articleseo tips seo tips seo tips
  • Forum links
  • Social Bookmarking
  • Directories
  • Blog Comments



SEO Tip 2: GET REAL Anchor Text

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The era of building 80-90% links with Keyword right Anchor Text has gone by. Google has got sharper, and Anchor Text distribution counts in a big way. Over optimized anchor text with highly skewed keyword rich anchor text is very likely to get you a rap from Google. It is crucial that you spread your anchor text over following variety of words/ phrases:

  • Keywords (plumbers in London, London plumbers)
  • Niche related generic words (plumbers, plumber)
  • Company Name
  • Generic words (click here, my link)



Google is growing, but so are other search engines. Slowly Yahoo and Bing too are making a

seo techniques seo techniques seo techniques

comeback and making their presence felt in Search engines business. Make sure to diversify your traffic source. Look to rank higher on Yahoo as well as Bing. Google keeps changing its algorithm frequently, and as a webmaster you can try to keep up with Google but you never know when Google might turn the tables on you with any unexpected and unforeseen change. Make sure you exploit the potential of other Search Engines too. Do not depend only on Google for your livelihood.


SEO Tip 4: MOBILIZE Your Site

seo tips

Mobile browsing is growing and it is a trend that’s going to keep moving upwards in near future. From school kids to businesspersons every individual is mobile savvy, and the tendency to browse net via mobile while on move is increasing. Depending on your niche its crucial that you have a Mobile friendly website or a website dedicated  for Mobile users only on a immediate basis. As mobile search is set to surpass desktop search by 2014, this is your last chance to make sure your website is ready for the mobile age.


SEO Tip 5: SOCIALIZE Your Website

seo techniquesSocial Media Marketing (SMM) is the ‘in thing’. Its easier in some niches like ‘food, ecommerce’ etc and a challenge in some other niches like ‘industrial goods’  etc. However its here to stay so you better get a hang of it. SMM is not only about creating a Facebook, Twitter, Google+ etc etc.. page for your company and leaving it there. It’s about doing that and then some. SMM entails engaging with your users on these platforms, making sure you hear them and interact with them. Using these platforms to promote your brand and spread the word far and wide is how you can reap maximum benefits from this Marketing.  And most importantly SMM is crucial as Google has mentioned that it does take into account social signals to determine search rankings. Now that might get you moving 🙂

These 5 SEO tips will help you succeed in SEO in 2013. We will keep adding to this list. Do check in often. Hope you will make the use of these SEO Techniques. Thanks for reading; do leave your valuable comments.


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9 Responses to SEO Tips for 2013

  1. adambarb says:

    VERY GOOD, YOU EXPLAIN IN DETAILS each point for SEO of a site,

    thanks u..

  2. khushwant says:

    thanks for valuable seo tips

  3. Sophia says:

    This article is very nice and no one provide you these munch of information about “SEO Tips”. these content is very help full for me.

  4. Martin Ray says:

    This is an interesting article. I’ve never really considered for any site other than social media but I can see how it could work. It’s great that you’ve outlined the SEO steps to take for anyone wanting to do it….

    • Shashank says:

      Martin in my experience Social media is crucial for all websites and business with online presence. Google is lending more an more importance to social signals. If you have a great brand, its best to get your users to endorse it to others as well as Google via the social signals.

  5. Hi Shashank,
    thanks for valuable advise, specially your tip3 “LOOK BEYOND Google” is a powerful statement. As a web design company, truly its not a good idea to just depend on Google when any moment it can take an unexpected turn. An eye opener…. Thanks

    • Shashank says:

      Hey Salan, the recent Penguin update has pushed further the point of ‘ Looking beyond Google’. Hope you are broadening your horizons already.

  6. Alam says:

    A great round up of the main areas of SEO. A great SEO Tips for 2013

  7. Ravi Kapoor says:

    Thanks a lot for sharing SEO Tips 2013 with all of us. Bookmarked !!!

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